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Ipsos MORI is one of the largest and best known research companies in the UK and a key part of the Ipsos Group, a leading global research company. Read more link

Latest News

Voters believe the Conservatives have lost economic credibilityVoters believe the Conservatives have lost economic credibility

18 May 2012
The latest Ipsos MORI Political Monitor shows that Labour has closed the gap on the economy and the majority of voters believe coalition has been bad for both the Tories and Lib Dems Voters believe the Conservatives have lost economic credibility

Store brands gain ground on national brandsStore brands gain ground on national brands

17 May 2012
Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic. Store brands gain ground on national brands

Latest Radio Audience Figures ReleasedLatest Radio Audience Figures Released

17 May 2012
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release. Latest Radio Audience Figures Released

Political and Social Trends

Political and Social Trends

Our long term political and social trends are unrivalled amongst polling organisations.

Political and Social Trends
Political and Social Trends

Ipsos MORI Events

Making sense of the video gaming market Making sense of the video gaming market

Wednesday, 30 May 2012
Join us at the launch event of GAMETRACK, the brand new tracking survey commissioned by ISFE, the Interactive Software Federation of Europe, to measure the size and track the changing dynamics of the TOTAL video gaming market. Making sense of the video gaming market
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Products, products everywhere and never time to think

Marketing
 
Jonathan Weeks of Ipsos Marketing asks in Marketing:how will your brand rise above the white noise of modern life?

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Measuring emotional engagement through biometrics


 
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI, in Brand Republic.

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Smart phone: dumb nation?

MediaWeek
 
John Carroll of Ipsos MediaCT writes in MediaWeek about Brits and smartphones.

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